Sunday, 29 June 2025

Create & Craft Crisis: Media Boy UK has seen some new information about Hobby Craft TV over on Digital Spy Forum

All of the text in this post is own by Digital Spy Forum poster ''SKYtvFREAK'':

'Hobbycraft TV has now been licenced. Likely to launch on Freeview but maybe on Sky too?'

'Dan Bancroft is the licensee. He is one of the former Create & Craft presenters. He i s the main man behind the relaunched shop window concept that is The Craft Store.com' 

'He rents out the studio space from Paul Wright, who actually owns the C&C building in Oundle. Dan uses the Craft Store website, Facebook and Youtube feed to feature other crafting brands and allowing them to showcase their products in one place. Very different to the old TV shopping channel model.'

'Paul and Val sold the C&C business to retire but not didn’t include the building in 2023.'

'The Create & Craft name and website got sold to Hobbycraft shortly after their administration.'

So, taking the above into account, It looks like Hobbycraft TV may be a similar shop window like The Craft Store but solely focusing on Hobbycraft products?'

Note - this is Hobbycraft, the high street retailer. Owned by Modella Capital, the private equity company that bought WHSmiths high street business. NOT Hobby Maker, the TV shopping channel owned by the Gemporia (Craft) Group.'

  • *DIGITAL SPY, (is) PART OF THE HEARST UK ENTERTAINMENT NETWORK.

©2024 Hearst UK