Wednesday, 11 December 2024

Advanced Television: Synamedia CTO expects further consolidation in streaming sector

Story from Advanced Television:

Marc Baillavoine, CTO, Video Network at Synamedia, predicts that the video streaming industry will continue consolidating in 2025, with cost efficiency remaining a top priority.

Meanwhile, traditional players will persist in exploring new video formats like social media and short-form content.

Baillavoine shared his full industry predictions for the new year:

  • CDN Evolution: The public CDN market has contracted after years of consolidation, reducing available capacity even as demand grows. Netflix’s record-breaking 60 million+ concurrent stream for Tyson v Paul on a private CDN underscores the trend toward hybrid architectures. The future belongs to hybrid environments that combine global reach, QoE based automated infrastructure switching, reserved capacity, improved security, and a seamless user interface.
  • Compression Renaissance: In 2024, many rediscovered the value of compression, realising ‘good enough’ quality wasn’t good enough—neither for audiences nor CDN bills. With ML/AI driving leaps in coding efficiency, 2025 could mark the decisive chapter in the AV1 vs VVC showdown.
  • AI’s Explosion: What a surprise! GenAI has flooded the landscape with applications like text-to-speech, speech translation, ad personalisation, automated highlights, and AI-assisted aspect ratio cropping. Beyond these, GenAI is fueling exponential growth in video production, driving unprecedented demand for encoding solutions.
  • Social Media’s Gap: We expect 2025 will bring the first serious attempts to align with social media and establish standards. Because each social media platform has its own technology stack, collaboration is currently challenging. Establishing standards for the delivery of short-form videos and fast-growing live streams on social platforms is a priority as existing CDNs reach their limits. Initiatives such as Media Over Quic are a step in the right direction while SVTA working groups also hold potential.
  • Open Source Ascendancy: Open source is reshaping the industry. Projects like SVT-AV1 and dav1d have been pivotal for AV1’s momentum over VVC. We expect more vendors to embrace open source, recognising it as the fastest path to global tech adoption.

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